A2 research and planning
A2 Research and Planning Checklist
This is the research and planning list for the music video. In addition to this you will need to do the research and planning for the digipak and the magazine advert for the digipak ( I will post this after Christmas )
Research
Forms and conventions
- Genre conventions (what are the codes and conventions of your particular genre?)
- 5 in-depth similar text analysis ( use 2/3 done in class and 2 others which connect to your genre)
- Conclusions
Target audience Research
- 10 question survey with analysis and conclusions drawn (use survey monkey)
- Target audience research and audience theory (use your sheets!)
- Contemporary media landscape ( how do you view music videos today ?)
Subject matter research
- Research into artist, genre with conclusions drawn
- Research ideas/mise en scene, shooting & editing styles, fonts you will be using (if necessary)
Representation issues
- research into ideology, representation, Star image ; Power, Dyer's star theory, Goodwin's analysis - with conclusions drawn.
Institutional Context & Professional Practice
- Indie/major record label interests, professional job roles, film company etc
Planning
- Storyboard
- Script (if necessary)
- Shot-list
- Location shots - with discussion and analysis
- A set of posts outlining the process of development and the decisions and revisions made
- Titles - choice of size, font, transitions etc
- Special effects/lighting ideas
- First cut of sequence with analysis
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